NATIONAL GEOGRAPHIC, P&G AND GLOBAL CITIZEN ANNOUNCE ACTIVATE, A MULTIPLATFORM STORYTELLING PARTNERSHIP AND DOCUMENTARY SERIES TO DRIVE ACTION AROUND GLOBAL CHALLENGES CONNECTED TO EXTREME POVERTY

Six-Part Documentary Series Co-Produced by RadicalMedia, Premiering Fall 2019, Will Take Audiences Behind the Scenes of Major Advocacy Campaigns Driving Real Change for the World’s Most Marginalized People

Series to Feature Artists With a Shared Passion for This Movement, Including Uzo Aduba, Rachel Brosnahan, Hugh Jackman, Gayle King, Usher and Pharrell Williams

(Washington, D.C./Pasadena, Calif. – February 8, 2019) – National Geographic and Procter & Gamble today announced ACTIVATE, a new multiplatform storytelling partnership and six-part documentary series co-produced by Global Citizen and RadicalMedia. Premiering globally fall 2019 on National Geographic in 172 countries and 43 languages, the ACTIVATEseries — bolstered by custom content distributed across National Geographic’s unrivaled social, digital, linear and print channels — will focus on extreme poverty, inequality and sustainability issues to mobilize global citizens to drive meaningful and lasting change.

Each episode delves into a different issue connected to the root causes of extreme poverty, following a specific Global Citizen campaign and organizers, amplifiers, grassroots activists and the people whose lives are being changed. ACTIVATE episode topics include clean drinking water and sanitation, racial bias and criminalization of poverty, girls’ education, responsible sourcing, plastic waste and disaster relief.

ACTIVATE will take audiences from the stage of the Global Citizen Festival to the front lines of change around the world, where work to address issues related to extreme poverty is happening in real and tangible ways through initiatives administered by P&G and Global Citizen. Through the eyes of activists including Uzo Aduba, Rachel Brosnahan, Hugh Jackman, Gayle King, Usher and Pharrell Williams, and told through the iconic storytelling lens of National Geographic, viewers will hear the stories, meet the people and witness firsthand the work that is being done to combat extreme poverty and inspire a global movement.